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Social Media Made Simple
Social Media Made Simple is NapoleonCat’s podcast about growing a business on social media channels. In each episode, Anna & Tom unveil practical tactics for how businesses can use social media platforms to strengthen their online presence. Social Media Made Simple is a perfect podcast for anyone looking to bring social media and digital marketing into their business strategy, from building a community to analyzing competitors, improving team management to providing the best customer service.
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Episodes
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
In this episode...
"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves."Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messaging. Eloise provides tips for writing compelling social media posts, including using visual elements, measuring readability, and incorporating the word 'you' to engage the audience.
About our guest:
Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.
With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds.
From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line.
When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita.
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.
Friday Jun 21, 2024
Friday Jun 21, 2024
In this episode...
We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively.
Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualities to look for. We also discuss the planning and execution of content campaigns, examine how to measure your online success, and check what tools are indispensable for analytics and optimization. Tune in for expert advice!
About our guest:
Michal Leszczynski
Head of Content Marketing and Partnerships at GetResponse
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. Get ready to learn from the best!
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.
Thursday Apr 25, 2024
Thursday Apr 25, 2024
In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band.
On this episode's agenda, we've got topics such as:
📌 How to develop a consistent content strategy for your business?
📌 What's your tip for making your content stand out?
📌 Let's talk about tools for content planning and management.
📌 What about tailoring content for different platforms?
📌 How do you measure the success of your content strategy?
📌 How to best get feedback on your content and adjust your strategy?
📌 What trends do you see shaping the future of content creation and distribution?
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog
Thursday Mar 14, 2024
Thursday Mar 14, 2024
We have a very exciting topic coming up to this episode of Social Media Made Simple.
Today, we're talking about starting your own branded podcast! And what better person to discuss it with than Kendall Breitman, Community Manager at Riverside.fm.
Kendall Breitman is the community manager for Riverside.fm, an online recording and editing platform for podcasters and video content. She leads a community of thousands of creators, helping them connect with others in the industry and achieve success. Before working at Riverside, Kendall was a television producer and political journalist for outlets like MSNBC and Bloomberg News.
On our plate, we've got topics such as:
📌 Who can benefit from having a podcast?
📌 Should every brand have one?
📌 What makes a successful podcast and what to avoid when starting one?
📌 How to grow your podcast audience?
📌 What metrics should you track?
📌 And finally, what's gonna trend in the podcast niche this year?
So tune in, and hopefully, after listening to this episode, you'll join the ranks of podcasters!
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business! Introducing our guest in her own words: "Navigating through the realms of Community Management, Customer Success, Onboarding, and Operations, I've cultivated a talent for weaving connections across diverse spots and industries. I infuse my personal touch to elevate experiences, consistently aiming to amplify the positive vibes wherever I tread. Leave them better than you found them! — because why not sprinkle a bit of goodness wherever I go? 🌟"You can reach out to Michelle on her LinkedIn.
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog
About the podcast
Social Media Made Simple is NapoleonCat’s podcast about growing a business on social media channels.
In each episode, Anna & Tom unveil practical tactics for how businesses can use social media platforms to strengthen their online presence. Social Media Made Simple is a perfect podcast for anyone looking to bring social media and digital marketing into their business strategy, from building a community to analyzing competitors, improving team management to providing the best customer service.
Meet the podcast team
Get to know the people behind NapoleonCat podcast a bit more. Both your hosts, which you can hear in every episode, and the people in the back, who make it happen.
Faces Behind The Podcast
Anna Smaruj
Marketing Specialist at NapoleonCat
Digital marketing geek with many aces up her sleeve, from creating content for social media to managing affiliate programs. She's done it all. Now, she's taking to podcasting to help you bring social media and digital marketing into your business strategy. Away from work, she loves to travel, read books, and cuddle with her two cats.
Eliza Grycner
Product Marketing Manager at NapoleonCat
Passionate about designing aesthetics, value add content and product development. Adult education expert and the person behind NapoleonCat Academy. Fan of meditation. She would rather be well-rested than famous. She has traveled to 25 countries, and everywhere she goes, the most important question is: What’s for dinner? Dog person.
Delivered by NapoleonCat
NapoleonCat allows you to track the performance of your social media efforts over a custom time period. You can follow metrics such as engagement rate, reach, follower growth, demographics, and more. You can also track your competitors' social media activity to monitor industry trends and benchmarks in real-time. Finally, NapoleonCat allows you to automatically generate customizable social media reports for both your and your competitors' profiles (including detailed competitive analysis).
Visit napoleoncat.com and learn more!